At EnrichDataSync, we automatically enrich your CRM contacts with precise geographic and location-based data. This helps you build smarter automations, segment your audience better, and target the right regions without manual input. Below is the full list of fields we currently support, along with their descriptions and use cases. We’re constantly expanding this list with new updates.
| Field Name | What It Is | What It Can Be Used For |
|---|---|---|
| eds_google_maps_link | Link to the contact’s location on Google Maps | Quickly access contact's mapped location. Enables visual lead mapping, route optimization, and geo-based CRM workflows. Useful for door-to-door, sales teams, and delivery services. |
| eds_is_sync | Indicates if contact was enriched | Allows filtering and segmenting contacts already enriched. Prevents reprocessing and helps power conditional automations within your CRM. |
| eds_last_sync_at | Last enrichment timestamp | Tracks data freshness for contact enrichment. Useful for triggering re-sync automations and ensuring data stays up to date in CRM systems. |
| eds_state_stusps | State abbreviation (e.g., CA) | Use for segmentation by state in automations, personalized SMS/email campaigns, or regional reporting. Essential for high-converting geo-targeted marketing. |
| eds_state_name | Full state name | Enhance personalization by inserting full state name into communications. Useful for contact filtering, analytics, and CRM personalization tokens. |
| eds_state_region | US Census-defined region | Segment contacts by broader regions (e.g., Northeast, Midwest) for macro-level targeting. Great for national agencies or franchises grouping by service zones. |
| eds_state_division | Sub-regional classification | Provides more granular targeting inside regions. Enables smart campaigns based on micro-regions and economic divisions. |
| eds_state_fp | Federal Processing Code | Useful in legal or compliance-focused industries needing FIPS integration. Enables structured data export to government systems or research tools. |
| eds_state_ns | Internal numeric state code | Provides a numeric classification of states. Helpful in analytical dashboards or when syncing with systems using numeric region keys. |
| eds_state_geoid | State-level GEOID | Standardized geographic ID for mapping and GIS integrations. Enables external integrations with datasets using US Census GEOID structure. |
| eds_county_fips_code | County’s FIPS code | Provides official county-level codes for legal, reporting, or public data integrations. Useful for law, healthcare, and compliance sectors. |
| eds_county_name | Name of the county | Use for targeting within smaller areas inside states. Allows county-based lead routing, segmenting, or assignment automation in your CRM. |
| eds_city_name | City name | Segment and personalize messages based on city. Essential for hyper-local campaigns, event-based targeting, or geographic lead scoring. |
| eds_city_latitude | Latitude of city center | Use to calculate distances or show map proximity. Enables location-based targeting and geo-proximity filters in external integrations. |
| eds_city_longitude | Longitude of city center | Paired with latitude, powers distance-based logic, maps, or integrations with external geo tools for smart segmentation. |
| eds_zip | ZIP/postal code | Foundational for neighborhood-level targeting. Enables ZIP-based automations, lead routing, and local business segmentation. |
| eds_zip_latitude | Latitude of ZIP area | Used in geo-fencing, delivery radius calculations, or advanced geo-targeting in map-based tools and campaigns. |
| eds_zip_longitude | Longitude of ZIP area | Combined with latitude for precise regional logic, smart CRM segment creation, or Google Maps radius calculations. |